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Marketing and promotion.

By Bamboo In The Wind

When we put out a display in front of our store for what is on the offer, that is called a promotion. It's a sales gimmick. Promotions are means to generate instant gratification.

Promotion yields short-term associations. They often focus on reducing the cost of acquisition of product or services. 

Promotions usually create an image of immediate benefits for using products and services.

Marketing, on the other hand, is about building trust. It's a slow, sustained process of bringing out the best facets of the product or service on the offer. Marketing focuses on customers' journeys, their feedback, and their delight. It helps customers decern the difference from before.

Trust is developed when daily pain points are reduced. Users feel productive because of using the product or service.

Marketing is the art of bringing out the best approach to improving inefficiencies someone has. How the product or service aids in reducing them.

Best marketers seek to clarify the confusion about the customers' needs and educate them. After all, it's futile to focus on the short-term gains. Transparency and honesty is the best way to earn credibility and association for the long term.

Marketing starts with one person and their personality. What happens next depends on who brings out the stories.

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