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Differentiation!

By Bamboo In The Wind

Bringing something differentiated usually requires a unique approach more than building something new. We often think differentiation should mean something new. What if we got something different and yet if it is not new?

New to us may not mean new to others. What we see as new may just reflect something others already know but have not cared to pay attention to.

Thus newness might mean something different after all. Uniqueness might show up in the approach, the difference in how something is done, how something works, or something is organized, measured, or even cataloged. New might represent something that could have been done but was missed.

Differentiation comes from carefully noticing that if something is approached in a way that people will want it. If we get acceptance, we have created something of value. Value stems from how people saw it and liked it.

Differentiation adds connection. People connect because of a refreshing perspective on what often existed before. Different perspective makes others want to be part of it. Differentiation has tremendous power. It sort of generates contagious influence and acceptance.

Anything that influences surrounding positively tends to be experienced as new.

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