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The realm of use cases.

By Bamboo In The Wind

Endeavor to search for problems and find their solutions is the game everywhere. What about the takers? Their pain points, what ails them, what is hurting them? That is the hard part.

Understanding the takers' views and seeing through what provides them the relief is a difficult job. Something that cannot be avoided if the solution has to work. Validating it with a small audience is the way to know that a genuine need is spotted. The problem appears natural, and takers are eager to see someone alleviate their pain.

Theoretical problems and launching efforts to solve them have become ever easy. Easy access to capital and stories about the vitalities of why solutions are needed aggravates the problem of unclear problems taking up mindshare. Stories as told in glass houses hardly matter. Often stories are imaginary. They apply to some scenarios but are vastly irrelevant to many others.

Early takers are the real deal. They are the ones with real needs. And yet, they are walked over for all they are willing to share about the depths and widths of their pain. They are eager to tell how they have been shouting from rooftops about it and how they were taken on a ride. Not once, often. They see a blue-eyed boy around the corner. Their hope is you are different, unlike those that came before. They want to pour their heart out. Until they find that you are hopping over despite their faith in you. They trusted you with their money and reputation. You thank them. They are delighted and wait to engage further only to find that we passed them over.

Finding intelligence through passive product usage metrics is popular but insufficient. Nuances of business intricacies and inadequacies in daily battles come from those that trusted you.

The use cases lie in the arteries of work. They are also with those that guard those arteries.

It is never a good idea to focus on the transactions and ignore the path where your work, effort, or product is applied. Real problems and expectations of immediate relief lie on the unseen route. And with those traversing them routinely.

Use cases come from committed users. Do you know them? Embark on helping only when you encounter them. Find a few. That is enough.

See even one. That is a good start! 

Engage.

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