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The Recipe!

By Bamboo In The Wind

The recipe is at the crux of a good meal!

While you know there is a need to cater to, the method of making the end combination and the method to serve delivers the experience.

There are numerous examples of services that provided delight right after they were served on a platter.

Take, for example, Whatsapp. The app is simple, intuitive, and lets you fulfill your hunger for group and private communications rather effortlessly. Users adore the app. They don't hesitate to share the most important happening of their life via it. The app turns into a preferred method to connect and share. Over time, it goes viral globally.

Or take another example of a natural vegetable juice maker by the street side in a city. In the wee hours of the morning, she delivers combinations of healthy mixes. In the process, she develops incredible connections beyond her product transactions. It's because the buyers get fulfillment from the story behind her product. No matter the season or the weather. She is there for them with personalized combination recipes tirelessly. Over time, the buyer feels proud of being associated with the makers' journey. The maker goes viral locally.

Virality is an after-effect of offering a believable recipe that planted itself in your daily need. A result of spotting the unfulfilled part of the routine and assembling a combination thoughtfully as you would for daily food and drink needs.

Recipes make actions predictable, demand quality participation from those actions, and address the exact needs of those for whom the action is created.

Every delightful experience is a result of a rightly conceived and well-orchestrated recipe. 

In fast-changing environments, there is ever increasing focus on adaptive recipes that serve the test of time.

Chefs - the recipe creators - spontaneous original thinkers, are the need of the time.

The recipes are merely Chef's ideas!

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