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Silence needs special service!

By Bamboo In The Wind

If you are in the software business, it is hard to look at the customer's problems through the lens of the code. You experience their feedback through your product features or ways you service them post-sales. 

There are days when some customers show pin-drop silence; it puzzles you that other customers continuously use your product. You need to carefully distinguish between the two. The silent customer may be forced to use what is not their choice. Or they may be turning to not using your product because it is difficult. Or simply that the product does not serve their need. Understand it firsthand, not through code usage alone!

Once you ascertain that, by all means, give your attention to customers who use the product abundantly. 

You need to offer your best features and serve them with special care. 

First, pay meticulous attention to why someone is silent when receiving your offer to service them! You may be surprised!

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