One says, "Our blankets are made from the best quality imported wool with designs that hail from the best art design schools manufactured using the world's best weaving machines."
The other says, "These are the blankets made from carefully upcycled good quality clothing, craftily handwoven by women. The unit focuses on consistently generating rural employment for women. A portion of the proceeds from the sales goes towards the education of children of artisans."
Both of these are examples of solving a specific problem.
The first one peddles the solution with no-nonsense promotion. It might be bought by a few hundred.
The second one tells a real story behind the problem being solved. It might reach several hundred of thousand, if not more.
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