It's a perceived status. Falling short has an assumption built into it that there is more to be done.
Instead of beating ourselves, thinking we are falling short, we could think more about our problems. We could deploy different techniques to solve them. We could be more creative about what we want to convey about them so there is enough enthusiasm around our effort.
Or, better still, we could inspect the results we have much more imaginatively. And wholistically understand what has been accomplished and the learnings it embeds for the future.
Falling short is a state of mind that must be tackled by furthering our understanding of where it comes from and what actions to take to overcome it!
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